- Markets
- Chemical-free weeding · Crop scouting · Horticulture
- Regions served
- United Kingdom
AN INDEPENDENT FIELD GUIDEAGRICULTURAL ROBOTICS / TOP FARM ROBOTS
MANUFACTURER FIELD SHEET / TFR / 21352
Earth Rover.
Earth Rover Ltd in Edgmond, Shropshire, builds CLAWS, a battery-and-solar weeding and scouting robot that uses concentrated pulsed light. CEO James Miller. First 10 machines sold and 15 more under construction. ESA collaboration for RTK satellite navigation.
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Overview
At a glance.
People
The team.
Field relationships · Earth Rover
Customers & deployments.
Robot · Earth Rover CLAWS
5 commercial units
Trial · Active
United Kingdom
pulsed-light weeding
2024-season trials with five growers.
Company funding · Earth Rover
Funding & investors.
Aug 18, 2020
Seed
£250.0K GBP
Earth Rover raised £250,000 from the MEIF Proof of Concept & Early Stage Fund managed by Mercia to launch its AI crop-scouting system.
- Mercia · Lead investor
- Midlands Engine Investment Fund
Undisclosed
£2.8M GBP
Earth Rover secured £2.8 million across two private investment rounds in 2025 while moving CLAWS from prototype to commercial sales.
Product family · 1 robot
The machines.
Categories · Earth Rover
Where they work.
Podcasts
Podcasts.
Podcast · Earth Rover CLAWS · Jul 30, 2026
93. Could lasers be for losers? - The Earth Rover Story ↗
Brash Ag
James Miller · CEO
Speakers: James Miller, CEO of Earth Rover; Harry Ellis, Field Test Engineer. Apple Podcasts: published 30 Jul 2026 at 5:30 AM UTC, 56 min, season 4 episode 93. Also speaks with Jamie Dewhurst, Director at J&A Growers (Warwickshire hawthorn saplings). Concentrated-light autonomous weeding (CLAWS).
Press
Press.
Trade press · Earth Rover CLAWS · Nov 4, 2026
Earth Rover sells first 10 light-weeding robots ↗
Future Farming
James Miller · CEO
James Miller, CEO of Earth Rover: first 10 CLAWS machines sold and another 15 under construction. Track width 1.5–2 m. Up to 16 hours. Purchase price approximately £150,000 (€170,000 / US$195,000 indicative).
Trade press · Earth Rover CLAWS · Oct 22, 2026
Earth Rover bets on pulsed light to tackle weeds without chemicals ↗
AgFunderNews
James Miller · CEO
Written Q&A with James Miller, CEO of Earth Rover, from the World Agri-Tech Innovation Summit in London. Covers CLAWS, 10 sold pilots, 15 more being built, and around £150,000.
Trade press · Earth Rover CLAWS
Trials show CLAWS robot can accurately target weeds with killer beam ↗
agri-tech-e.co.uk
Pulsed light vs reflective laser; 2024-season trial language
Updates
News & developments.
Product news · Oct 15, 2026
Agri-TechE Joins HARVEST Robotics Hub With £1m Fund ↗
smartfarmingnews.com
HARVEST (Hub for Agri-food Robotics Validation, Engineering and Skills Translation) names a consortium partner for knowledge exchange and industry engagement. Becky Dodds is the project lead. The hub runs for four years with a Riseholme test track and industry-run Living Labs on working farms and in food manufacturing sites. Robots demoed at the launch included the Saga robot and Earth Rover’s CLAWS weeding and scouting unit.
Product news · Oct 9, 2026
Agri-TechE to lead knowledge exchange activities for new national agri-robotics hub ↗
agri-tech-e.co.uk
A consortium partner will lead knowledge exchange and industry engagement for HARVEST, the University of Lincoln robotics adoption hub. Becky Dodds is the project lead. The four-year programme uses industry-led Living Labs on working farms and in food manufacturing, plus a robotics test track at Riseholme. Launch-day demonstrations included the Saga robot and Earth Rover CLAWS (Concentrated Light Autonomous Weeding and Scouting).
Company news · Jul 17, 2026
Earth Rover: From prototype to commercial growth ↗
ukagritechcentre.com
James Miller · CEO
CLAWS TRL 6→8; £2.8M in 2025; 8 units sold, 10 more early 2026; CEO James Miller; founded 2017.